ITS NOT SIZE OF DATA

“Companies using marketing analytics and market dashboards outperform their competitors. Here is your opportunity to stand out, helped by Koen Pauwels’ extensive research and experience across America, Europe and Asia The book invites you in 4 steps to (1) understand what market analytic dashboards can do for you, (2) plan the market analytic dashboard, (3) develop the dashboard (4) act on dashboard insights to improve decisions and performance. “

Koen Pauwels

Koen Pauwels