Koen speaks and consults on a variety of topics including
- Evaluating attribution and marketing mix models
- Rethinking the customer journey
- Evaluating the effectiveness of customer-facing programs: new products, pricing, ads
- Planning field experiments and deriving actionable insights for managers
- Integrating offline attitude metrics with online attribution to reallocate marketing budgets
- Political Marketing: should your brand take an active role?
The following deck shows selected clients, typical projects, keynote speeches and executive education programs