Koen speaks and consults on a variety of topics including

  • Evaluating attribution and marketing mix models
  • Rethinking the customer journey
  • Evaluating the effectiveness of customer-facing programs: new products, pricing, ads
  • Planning field experiments and deriving actionable insights for managers
  • Integrating offline attitude metrics with online attribution to reallocate marketing budgets
  • Political Marketing: should your brand take an active role?

The following deck shows selected clients, typical projects, keynote speeches and executive education programs