Drowing in marketing data? Marketing analytics dashboards to the rescue! These transformative web-based tools gather, synthesize, and visually display essential data in real tim directly connecting marketing with performance. Whether your organization is a small startup or a multinational giant, this comprehensive guide explains how to design and implement a targeted analytics dashboard that improves your decisions and your profits.

Advance Parise for It’s Not the Size of the Data, It’s How You Use It

“Provides a lucid and non-intimidating overview of marketing analytics. A musthave for any manager who is looking to use data and dashboards to drive strategic decision-making.”

Aninyda Ghose, professor of Marketing, Co-Director of the Center for

Business Analytics, New York University

“Big data in marketing is about looking for patterns in emotional behavior. This book teaches how to do that”

Stan van den Broek, Shopper Insights Manager, SCA Hygiene Products

“Improved marketing infrastructure is the next area for major strides in improvement. Those that do so first will achieve a competitive advantage that will last for years. This step-by-step methodology, supported by a wealth of case studies, will help marketers achieve the next rung of success for their companies.”

Guy R. Powell, President of ProRelevant Marketing Solutions,

and author of Marketing Calculator

“The demand for actionable marketing analytics is self-evident in this age of big data and marketinfg accountability. This book is unique.”

Dominique M. Hanssens, Bud Knapp Distinguished Professor of Marketing, UCLA

“Provides and applicable, evidence-based methodology for establishing which variables an organization should be following to improve its performance. This book will make you think and then help you act, an unusual combination.”

John Roberts, Professor of Marketing, the Australian National University

and London Business School